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AD4 Develop and disseminate information and advice about substance use, health and social well-being

Overview

For this standard you need to develop a range of information and advice materials to promote substance misuse services, and raise awareness of substance use, health and social well-being. This includes planning, design, production, and dissemination of information and advice materials.

Users of this standard will need to ensure that practice reflects up to date information and policies.

Version No 1

Knowledge and Understanding

You will need to know and understand:

  1. relevant legislation (including copyright), codes of practice, guidelines and ethical requirements
  2. how to write complex material clearly and concisely
  3. the language and graphics appropriate for specific target groups
  4. how to check information and advice materials for clarity and accuracy
  5. the different dissemination methods available for various target groups
  6. how different methods of dissemination are suitable for different types of information and advice material
  7. the resources necessary for disseminating different types of information and advice materials
  8. how to liaise with other organisations, networks or stakeholders that provide access to target groups
  9. the importance of identifying specific objectives for information and advice materials
  10. how to assess what is good about existing information and advice materials and how they could be improved
  11. how information and advice materials can be used to reinforce local and national interventions
  12. evidence of what works for the various target groups
  13. the importance of involving relevant people in the development and dissemination of materials and how to do so
  14. how to access the services of media professionals if required
  15. how to provide a detailed briefing for media professionals
  16. how to estimate the quantities of information and advice materials to be produced, taking account of their probable ‘shelf life’
  17. the importance of gathering full and accurate information and how to do so
  18. sources of information, and how to access them
  19. how to check the accuracy and validity of information received
  20. the range of target groups, their different needs, motives and perceptions
  21. local substance misuse needs assessments and priorities
  22. local substance misuse strategies and plans
  23. the range of substance misuse services offered by your organisation and other organisations
  24. how to distinguish between the evaluation of process and the evaluation of effectiveness in achieving objectives
  25. how to monitor the budget and time allocated to the design, production and dissemination of information and advice materials
  26. how to establish criteria for evaluating the effectiveness of information and advice materials
  27. how to collect and review information on the effectiveness of information and advice materials in achieving their original objectives
  28. how to record the findings of monitoring and evaluation.

Performance Criteria

You must be able to do the following:

  1. identify the overall purpose of the information and advice materials
  2. identify specific objectives to be achieved through the production and dissemination of information and advice materials
  3. ensure that objectives are measurable, achievable and time-bound
  4. identify the specific target groups to be reached by the information and advice materials
  5. assess the needs, motives and perceptions of the target groups
  6. base the objectives to be achieved on evidence of what works for the target groups
  7. research any existing materials which could be used or customised to meet your needs
  8. investigate how the information and advice materials could be integrated with other interventions to reinforce key messages
  9. obtain confirmation of the budget available for production and dissemination.
  10. obtain information for inclusion in the information and advice materials and confirm the accuracy and validity of the information
  11. protect sources of information according to agreed procedures
  12. plan the production of materials, taking account of the time, money and expertise available
  13. contextualise the information and advice materials to appeal to the target groups
  14. ensure the design and content meets the original purpose and objectives
  15. ensure the style of language and any graphics are appropriate to the target groups
  16. ensure checks are made for clarity and accuracy
  17. check that the materials comply with any relevant legislation, codes of practice, guidelines and ethical requirements
  18. identify when it is appropriate for design and production to be contracted to media professionals
  19. provide any media professionals involved in design or production with a detailed briefing
  20. consult on the design and content of the information and advice materials with the relevant people
  21. estimate the ‘shelf life’ of the information and advice materials to be produced and the quantities required.
  22. identify the target groups for the information and advice materials
  23. determine the most appropriate method of dissemination to the target groups
  24. liaise with organisations, networks or stakeholders that provide access to the target groups
  25. review how other similar information materials have been used
  26. liaise with other interventions where your information and advice materials could reinforce similar messages
  27. allocate time and resources for distribution of information and advice materials.
  28. identify the overall purpose of the information and advice materials and specific objectives to be achieved through their dissemination
  29. monitor the process of design, production and dissemination
  30. establish criteria for evaluating the effectiveness of information and advice materials in achieving the original objectives
  31. collect and review information on the effectiveness of information and advice materials in achieving the original objectives
  32. identify any critical aspects of the design or dissemination of the information and advice materials that has an impact on their effectiveness
  33. consult with relevant people on the results of the monitoring and evaluation
  34. record the findings of the monitoring and evaluation to inform future actions.

Additional Information

This National Occupational Standard was developed by Skills for Health. It also appears in the Health and Social Care Standards as HSC438

This standard links with the following dimension within the NHS Knowledge and Skills Framework (October 2004):

Dimension: IK2 Information collection and analysis

This standard has replaced HSC438.

AD4 Develop and disseminate information and advice about substance use, health and social well-being
Final version approved June 2010 © copyright Skills For Health
For competence management tools visit tools.skillsforhealth.org.uk
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